What is a Marketing Persona and Why You Should Use it to Create Your Social Media Content


When it comes to social media there is a big gap between mass engagement and targeted engagement.

Simply creating content in the hopes that it attracts some visitors and likes does not mean that you will be connecting with your ideal client. 

You want your content and posts to speak to a highly targeted audience based on the traits of your best customers. 

This is done by creating a marketing persona. 

According to Hubspot, “Marketing personas are fictional, generalized representations of your ideal customers." 

Creating a marketing persona can assist you in relating to your ideal customer or client as a real person.

This is critical to creating successful content on social media.

The Content Marketing Institute explains, "Without personas, you may only guess what content your audience wants, which means you are more likely to revert to creating content around what you know best instead of around the information your audience is actively seeking."

Decide upon the segments of the marketplace you want to speak to in order to raise your chances of success. 

Imagine traits of a single person in this segment, including their typical job role, the things they value most, and broad aspects of their personality. 

This is your “persona” for an idealized version of a target audience group.

You can even name them! 

That way, before you decide on a post to share or an image to use, you can ask something like: “Would Melissa the Attorney care about this post?”

Social media can be a crowded place when it comes to content, but if your focus your posts and communication on the right marketing persona for your business you can attract people that will make your business profitable and successful.

Targeting your social media content based on buyer or marketing personas is just 1 of 8 different Secrets of Social Media Marketing That Most Entrepreneurs Miss.

You can get the FREE Special Report: 8 Secrets of Social Media Marketing That Most Entrepreneurs Miss by clicking here.

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