Your Social Media Campaign Can't Be One Size Fits All

Are you looking to attract more customers through your online presence?

Social media has several benefits for entrepreneurs - that is, entrepreneurs who use social media wisely. Read on to learn how to create an effective social media campaign.

5 Tips to Create an Unique & Effective Social Media Campaign

While social media is highly effective for increasing brand awareness, you need to have a strategy in place to succeed. Here are five tips to help you create a successful social campaign:

1. Collaborate with Experts

Social media is a whole world of its own - you don't need to tackle it all by yourself. Assemble a team of people you know who specialize in different aspects of social media. 

Writing, editing, photo editing, tech - many different skills are needed to master a social media campaign. Find people who are experts at these specific skills. Maybe you already work with people who attain these skill sets, or maybe you look into hiring a freelancer. 

2. Make a Plan

Determine what your goals are in social media. Are you launching a new product? Maybe you want more email subscribers or are looking to generate leads.

With any goal, you and your team need to make a solid plan for your social campaign. Plan what your objectives are for each social media channel you're using. Decide who is doing what and assign each task.

Plan out the types of content you'll use. Decide how you'll use elements of different channels to increase your reach.

3. Decide Which Platforms to Be On

You don't need to be on every social media channel to have an effective campaign. Each platform is different. The type of services you offer and your target audience will help you determine which social media platforms to be on.

Think about where your target audience hangs out most. Spend your efforts focusing on fewer channels to have the biggest impact. Once your team masters one channel, then look into mastering another social media channel.

4. Create a Content Calendar

An editorial calendar is an important tool to help you and your team plan the content for your social media campaign. This helps keep everyone aware of what is happening in your campaign, allowing you to streamline resources and stay focused.

Simply create a Google Drive spreadsheet to easily share a content calendar with your team. If you use WordPress, the blogging platform offers a great editorial calendar plugin as well.

Your whole team can use this resource as a checklist, making edits and checking things off as they go.

5. Represent Your Brand Voice

Across all channels, keep your tone of content authentic to your brand voice. Everything you publish represents you and your product or service. Ensure that your voice reveals the tone and style of your business. 

Keep your tone and voice consistent across social media channels so fans begin to recognize your brand.

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